SA Digital Marketing Podcast38 episodes · free to listen№ 003 — The Show
SA Digital Marketing Podcast

Honest marketing conversation, free to listen to.

Every episode of the podcast lives here — practitioners talking through what's actually working, recorded for whoever wants to listen. Show notes below for episodes we've distilled in writing; the rest of the back catalogue is on YouTube and Spotify now.

Show notes

Episodes, distilled in writing.

01

The assets are the people. Musa Kalenga on grind culture and the shared value agency

Musa Kalenga, group CEO of the Brave Group, on why creative industries burned their people out, and the dare, care and share model he built instead.

8 September 2026Read the notes →
02

Just when you cracked SEO: Luke Marthinusen on AEO and AI search

Luke Marthinusen of MO Agency on what AEO actually involves, why backlinks no longer count, and where AI helps a marketing team — and where it doesn't.

18 August 2026Read the notes →
03

Are your digital ads reaching real people? Marc Dhalluin on ad fraud in SA marketing

Marc Dhalluin on why there are more ads bought daily than humans could ever see — and what South African marketers should actually do when the impressions aren't real.

4 August 2026Read the notes →
04

Connecting the dots: The art and strategy of CX

Charné Munien on why customer experience is your full ecosystem — not just your channels — and how SA marketers can start building better CX without a massive budget.

24 June 2026Read the notes →
05

The Agile Solo Marketer: Strategies for impact and AI integration

Amy Hopkins ran marketing for Africa Padel as a department of one. We talk through using AI strategically while keeping relationships at the centre of the work.

10 June 2026Read the notes →

38 episodes, and counting

We're publishing a distilled show-notes page for our most recent episodes — until one's up, the full conversation is already free to watch or listen to right here.

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Prefer it distilled, in writing?

Three free guides.

D–01

The Honest Marketing Audit

25 questions to ask before spending another rand.

Free auditGet the audit →
D–02

The Solo & Lean Marketer's Field Guide

For SA marketers who are the whole marketing department.

Free guideGet the guide →
D–03

AI for the South African Marketer (2026)

What's actually working with AI — past the hype.

Free guideGet the guide →

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