Terence Mentor

Host of the South African Digital Marketing Podcast. Runs the SA Marketers' Circle. Every article on this site comes out of a recorded conversation with a named practitioner.

№ 01 — Who's writing

Not a commentator. An interviewer.

Thirty-five episodes of the South African Digital Marketing Podcast, recorded with marketing leaders working in this market — Ford SA, Clicks, Ackermans, Momentum, Google, Roger Wilco, Adbot, and agencies from Cape Town to Johannesburg.

Terence Mentor hosts the podcast and writes The Circle Papers, the thirty-six articles published here. He also publishes as AfroDaddy, which means seven years on the receiving end of influencer briefs — a useful vantage point when writing about how brands actually work with creators.

The South African Marketers' Circle grew out of the podcast. The best material in every interview arrived after the recording stopped, in the part of the conversation nobody would say on a public stage. The Circle is a private room for that conversation, and the writing here is the public half of it.

№ 02 — How this is written

Sourced, not summarised.

01 /

Named sources

Every claim in every article traces to a specific person who said it on the record, by name, with their role and employer stated. Melanie van Rooy on data. Imke Dannhauser on AI adoption. Dylan Kohlstadt on agency hiring. No anonymous "experts", no invented case studies.

02 /

South African context

Budgets in rand, platforms as they actually perform in this market, and the constraints of teams of one to three people. Global marketing advice assumes resources most South African marketers do not have.

03 /

First-hand, not aggregated

The articles are drawn from interviews conducted for the podcast, not assembled from other people's blog posts. Where a figure comes from published research, the source is named in the text.

№ 03 — Elsewhere