The vault
Six guides. 38 episodes, done for you.
We took every episode — every framework, every sharp quote, every tactic that actually works in SA — and distilled it into six comprehensive guides. The kind of thing that saves a busy marketer hours and then lives on their desk.
The Marketing Leader's Playbook
Earning your seat at the table, translating marketing for the CFO, managing up, building teams, and proving the value of the function — in the room that decides budgets.
The Solo, Lean & Fractional Marketer's Manual
How to run the whole marketing function with less — and where AI actually helps a team of one. Includes the fractional model that's quietly changing how senior marketers work.
AI & the Future of SA Marketing
What's working with AI right now, for SA marketers who don't have time to experiment. Past the hype — specific, practical, grounded in what local practitioners are actually doing.
The Agency & Freelance Survival Guide
Starting, pricing, managing clients, and knowing when to walk away. From practitioners who've built agencies, nearly lost them, rebuilt them, and learned which parts to never repeat.
The SA Channels Playbook
Google Ads, social, influencers, PR — what actually works in the South African market. Practical, tactical, and honest about what to stop spending on.
The CX, Brand & Career Handbook
Building a brand worth something, delivering real customer experience, and owning a marketing career in South Africa — from the people who've navigated all three.