Free field guide · From the SA Digital Marketing Podcast

The Solo & Lean Marketer's Field Guide

What South Africa's sharpest marketers do when they are the whole marketing department.

Five operating principles from heads of marketing at Ford, Peach Payments, Electrum and more.
Four frameworks you can use on Monday — the 20% Filter, the Insight Ladder, and more.
A lean AI stack for 2026 — what to automate, what to never hand over.
A one-page checklist to run your marketing week, distilled from 35 honest conversations.

Every episode is free to listen to — this guide is simply the shortcut. We did the listening; you get it distilled, in writing, in one place. Prefer to listen? Start free →

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